SPECIALTY HOUSE OF CREATION was started by Mary Blakemore, a great grandmother at 63 years of age and Doug Brookins, a young man of 26 in 1971. As entrepreneurs, they pooled their life savings, renovated an old chicken coop located in a small suburb of south Jersey and started a business. After nine years of manufacturing leather novelties and advertising specialties for local businesses, we built a large manufacturing plant in Lindenwold, NJ.
Then in 1978, casinos came to Atlantic City. Within two years our reputation grew as the premier supplier of gifts and promotional items to all nine casinos. Steve Wynn's Golden Nugget provided us with the select opportunity to sharpen our corporate expertise in the development of sophisticated promotions and high roller gifts as well as high-end gift shop merchandise. It is here that the Players Clubs started, bus marketing found its genesis and the casino industry boomed. Although Wynn's Golden Nugget was the smallest of all the gaming properties, it was consistently the highest grossing casino in Atlantic City. The honor was ours to be invited to participate and contribute in the growth of Steve Wynn's Golden Nugget in addition to Caesars, Tropicana, Harrah's, Bally's, Claridge, Sands, Resorts and Trump Plaza. Below is a list of a few of the projects we have done.
SHC supplies casinos all over the world. We provide the casino Marketing groups and Player Clubs with exclusive and patented bungees, numerous promotions, custom T-Shirts, and gift shop items. Our customers include Mirage, Bally’s, Foxwoods, Mohegan Sun, Harrah’s, Jackson Rancheria etc., just to name a few. We have been providing casino marketing and mass merchant expertise to the casino industry for over thirty years.
Our products and promotions were ground breaking to the Players Club organizations when they were introduced and are now the industry standard. We invented the hottest items in the Players Clubs for holding the club cards, i.e., the Slot Claw (Patent #D486,531), the Dream Catcher Claw (Patent #D626184), the Slot Machine Bungee Coil (Patent #D464, 998), the Lobster Claw - and many others. Our latest plush themed promotions feature scratch away stickers to reveal prizes have quickly become hugely successful promotions for casinos!
In 1989, we began supplying Philip Morris and R.J. Reynolds with on-pack promotions. Having our own leather manufacturing plant, we produced many multi-million, on-pack promotions for such brands as Marlboro, Virginia Slims, Salem, Camel and Winston. We also supplied Philip Morris duty-free stores worldwide.
Through distributors we supply the following types of merchandise: NRA – military belts with custom military buckles. Crown Royal – wallets, keychains, buckles, etc. Paddington Liquors & Goldschlager – on-pack keychains and promotions for their bottles nationwide. Merrill Lynch – complete programs of 3D pewter bull statues for awards worldwide; gold polished bull statues in all sizes for sales awards. This line goes through their catalog companies worldwide. We have been doing these programs for 7 years. GM, Cadillac & Buick – lapel pins and jewelry nationwide. These lines have also gone through catalog houses. Custom programs of all sorts for casinos nationwide. This includes the Harrah's group, Foxwoods, Fitzgeralds, Mirage, Sahara, Riviera and many Native American casinos nationwide.
We have supplied the Marine Corp Recruiters through distributors with Bronze Coins, Dog Tags, and Marine Corp Keychains consistently for many years. We have also supplied the Navy and Army with Keychains and coins.
In the mid 90s, we designed an Elvis keychain that had a national sell-through in K-Mart and Wal-Mart. We previously had exclusive rights to “My Critter Catcher”. Along with that product many of our Patented Bungee products will be offered to the Mass Merchants in the coming year. These items will be blister packed and ready for retail sales.
Copyright - All Rights Reserved - www.shcinc.com